"Canadians kids, between the ages of 9-14 have $1.8 billion in disposable income, and influence ten times that amount in family spending."
(Source: YTV Kid and Tween Report, 2000) |
Canadians under the age of twenty—the "Echo Generation," as they're often called—make up a quarter (26 per cent) of the country's population.
Not only is this generation strong in numbers, it also exerts enormous economic influence within the family—a fact not lost on the marketing and advertising industries.
Once an ignored demographic for advertisers, today's young people have become the most marketed-to generation in history, thanks to their spending power and their future clout as adult consumers.
The resources in this section will give you the tools to help counter the constant bombardment of marketing messages that have become a ubiquitous part of our children's lives.
