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STUDENT HANDOUT


Marketing to Teens - Scenario Page

Give one marketing scenario to each student group:


Scenario One:

(product name here) Marketing Hype people need to get excited about (product name here)!!!!!!!!!!!! The company that makes (product name here) knows that many teenagers have a lot of disposable income (money they can spend on things they want or enjoy, not things like rent or groceries). They are going to spend $2 million on an ad campaign to promote (product name here) to this market. You work for an advertising agency, and your job is to make (product name here) a trendy product for teenagers. Your print ad will appear in (magazine names here).

 


Scenario Two:

You are a marketing team whose job is to make (product name here) the hottest thing ever for teenagers. You will be designing a print ad to appear in (magazine names here) to get teenagers to buy (product name here). You have $5 million to work with, so you can do anything you want.


 

 


Scenario Three:

You work on an advertising team. Your client (the company that makes product name here) has $3 million to spend to promote (product name here) to teenagers. You are being paid the big bucks to make them catch on as the hottest new trend. Your ad will appear in some of the most popular magazines among this age group, like (magazine names here).


 

 


Scenario Four:

A huge company that manufactures (product name here) knows it could double its sales if teenagers bought their product, because many teenagers have a lot of disposable income (money they can spend on things they want or enjoy, not things like rent or groceries). They have hired your marketing team because you specialise in marketing to teens. You have several million dollars to work with and your ads will appear in (magazine names here).

 

From the Expecting Respect Peer Education Program program or Seeing Beyond the Glam. Used with Permission

 



Related Lesson

Marketing Tactics

 
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Marketing to Teens: Scenario Page - Handout  

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