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STUDENT HANDOUT



Political Advertising Analysis

Give an example of an ad that uses each of the techniques below, briefly explaining how the technique is used.

1. Patriotism
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2. Gender
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3. Family
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4. Excitement
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5. Star Power
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6. Bandwagon
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7. Put Downs
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8. Facts and Figures
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9. Just Folks
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10. Heart Strings
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11. Sounds Good
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12. Cartoons and Animals
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13. Weasel Words
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14. Integrity
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15. Fear
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Watching the Elections - Political Advertising Analysis - Student Handout  

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