Alcohol Advertising in Women's Magazines

The following advertisements appeared in women's magazines.

In each, identify the messages and images alcohol advertisers hope will appeal to girls and women.
What stereotypes, if any, are reinforced in each ad?
Do these ads share similar features?
Would these ads appeal to you? Explain why or why not.

1. "Be CointreauVersial to the beat of a different drum"

Frangelico

2. "Fascination is two parts sweetness, one part fire."

3. "Skyy Citrus"

Alizé

4. "Parlez Alizé"

Bacardi

5. "Politically correct by day. Bacardi by night."

Godiva

6. “Who? You INNOCENT? Anything but.”