Viewer's Name:

Title of Show:

Keeping in mind that it is advertising that supports television programs, discuss the relationship between the crime show that you are watching, and the advertisements that it contains.

Advertising

What is the target market of the advertisements?

• Youth
• 18 - 30
• Female over 30
• Male over 30
• Over 55

What are the indicators for the target market you have chosen?

Values

What "value messages" are endorsed in these ads? Is there a connection between these messages and those found within the crime drama?

• Physical beauty
• Youth
• Slimness
• Verbal wit
• Consumer society
• Acceptance of authority
• Women as passive, emotional, decorative, dependent
• Men as wise, dominant, intelligent, decisive
• Equality of sexes
• Society as multi-racial
• Old people as odd, silly, useless victims
• Youth as source of problems
• Youth as witty, bright, purposeful
• Minorities as source of problems
• Workers as less capable than employers