Content 

Is the production

• attention-getting, arresting
• credible

Acting

• body language (eye contact with camera, actors)
• mannerisms (any distracting ones?)
• gestures (apt for character portrayed?)
• voice
  - clear and easy to hear
  - inflection appropriate
  - accent pertinent, consistent
  - pace consistent with character
  - pauses appropriate
• dialogue (credible and expressive?)

  
  rapport with audience (are actors serious about the task?)

• looks authentic, lots of work put in it?
• costumes and make-up credible?

Camera Shots

• variety - close-up, extreme close ups, medium, medium long
• variety of angles
• focus
• steadiness

• shots flow smoothly
• no inconsistencies of motion

• well designed?

• clear
• use of background music