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STUDENT HANDOUT


Sex in Advertising: Comparison Ads


Compare how males and females are depicted in advertising campaigns which use separate ads focusing on men and women.

For example, both the Vuitton and Milk campaigns use a man and a woman to sell the same product, but note how the images of women are more sexualized than those of the men!


Advertisement for Louis Vuitton featuring a women

Advertising for Louis Vuitton luggage featuring a man

Got Milk ad featuring a man wearing a milk mustache Got Milk ad featuring a women wearing a milk mustache

 



Related Lesson

Sex in Advertising

 
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Sex in Advertising: Comparison Ads - Handout  

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