Online Marketing Worksheet Print five Web site addresses in these spaces:
Descriptors
Words and images that make a Web site feel as if it is a real place that kids can enter and belong to.
Friendly, cartoon "spokescharacters" that encourage kids to identify with with products and companies.
Interactive games and activities like colouring pages, crossword puzzles and word searches featuring brand-name products and their spokescharacters.
Downloadable screensavers featuring products and spokescharacters or e-mail "postcards" that can be sent to other kids via the commercial Web site.
Clubs that kids can join and contests they can enter in to win prizes. (Note the sorts of prizes kids can win.)
Banner ads linking to other commercial Web sites or product information.
Requests for kids to send in the e-mail addresses of friends, so that they can win a prize too.
Indicators of a responsible commercial Web site.
Advertisements are clearly identified.
Parents and children are informed of the commercial nature of the Web site.
Partners and sponsors are prominently listed.
The site contains a clearly-stated Privacy Policy.
The site adheres to self-regulatory guidelines of the Children's Advertising Review Unit or the Canadian Association of Internet Providers.

Compare the sites you have visited and discuss which you consider to be the more desirable Internet environments for kids.

Our thanks to Gloria Antifaiff for creating this worksheet from MNet's Online Marketing Checklist