Customer Profile: Teenage Boys want to feel independent, mature want to appear strong, tough want to be "cool" want to be accepted by peers

Customer Profile: Teenage Girls want to feel independent, able to stand alone want to look mature, tall, thin, in control want to be beautiful and well dressed want to be accepted and respected by peers

 

Customer Profile: Older Smokers want to be fun-loving, light-hearted want success in business want to believe that their health isn't being ruined by smoking - that they can still enjoy sports and the outdoors want to be "free thinkers" who don't go along with the crowd