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Canadian Retailers and Cigarette Promotion
  • In 2000 the Canadian Tobacco Manufacturer's Council spent $70 million on retail promotions, including payment, to retailers - more than it spent on all other forms of tobacco advertising.

  • Retail promotions and displays included counter-top displays, product give-aways, contests, exterior posters, in-store posters, clocks and other displays, and display shelving.

  • According to Physicians for a Smoke Free Canada, in 2000, 20,000 Canadian retailers displayed some form of tobacco promotion.
  • In 2000, ACNielsen found that 4 in 10 retailers were willing to sell cigarettes to children.

  • ACNielson estimates that the average retailer is paid $1,500 to promote tobacco in stores.

  • Thirteen-to-fourteen-year-olds are most likely to notice and remember in-store tobacco promotions.

  • Youth smoking is higher in areas where there are higher levels of retail promotion.


Source: Tobacco in Canada, 2002 and Retail Promotion of Cigarettes, 1999
Physicians for a Smoke-Free Canada


 
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Canadian Retailers and Cigarette Promotion - Handout  

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