Virginia Slims: 1969 "You've come a long way, baby." "In 1912, Lucille Watkins had to sneak out to the chicken coop to smoke a cigarette. You don't have to play hide and smoke anymore. Now there's even a cigarette for women only."

Virginia Slims: 1978 "You've come a long way, baby." "Back then, every man gave his wife at least one day a week out of the house. You've come a long way, baby. Virginia Slims - Slimmer than the fat cigarettes men smoke."

Winston: 1965 "Fishing for flavor? Hook up with Winston! Change to Winston and change for good... for good taste every time!"

Marlboro: 1971 "Come to where the flavor is, Come to Marlboro Country."

Camel: 1972 "Would he walk a mile for me?"

Camel: 1977 "One of a kind."

Camel: 1980 "Where a man belongs."

Lucky Strike: 1983 "Lucky Strikes Again. The filter says mild. The name says taste."

Benson & Hedges: 1988 "For people who like to smoke... because quality matters."

Source for all the images in this handout: "The Richard W. Pollay 20th Century Tobacco Advertising Collection,"
http://tobaccodocuments.org/pollay_ads/