CRTC Code for Broadcast Advertising of Alcoholic Beverages

Clause (d):

Commercial messages for alcoholic beverages shall not contain an endorsement of the product personally or by implication, either directly or indirectly, by any person, character or group who is likely to be a role model for minors because of:

• a past or present position of public trust
• special achievement in any field or endeavour
• association with charities and/or advocacy activities benefiting children
• reputation or exposure in the mass media