By Kalle Lasn. Quill Inc., 2000. $37.95

In Culture Jam, Kalle Lasn (the founder of Adbusters Magazine) slams the branding of America - where traditional values and principles have been corrupted by celebrity culture and pervasive marketing giants. Lasn says that only by uncooling these symbols of culture, by organizing resistance against the institutions that manage the brands, can America reassert itself.

Culture Jam can be ordered from TheatreBooks, or by phoning 1-800-361-3414; or through Octopus Books.