The Canadian Marketing Association (CMA) is the largest marketing association in Canada, and represents the integration and convergence of all marketing disciplines, channels and technologies.
The Association’s 800 corporate members include Canada’s major financial institutions, insurance companies, publishers, retailers, charitable organizations, agencies, relationship marketers and those involved in e-business and Internet marketing.
One of CMA’s key objectives is to increase consumer confidence in the marketing industry by taking a leadership role in responding to consumer concerns. In 2003, the Association launched a consumer information section on their Web site to help consumers make an educated buying decision and to protect them and their children online. The Association's Code of Ethics and Standards of Practice is compulsory for its members. It includes the use of CMA's Do Not Contact Service, whereby consumers register to have their names removed from marketing lists. The Association also offers a customer complaint resolution program known as Operation Integrity.
Adherence to the Association's Code of Ethics and Standards of Practice is compulsory for members. In March 1999 CMA introduced new directives to the code for marketing to children; and in October 1997, the organization introduced amendments to the code with respect to the privacy of consumers using interactive technologies. In 2002, amendments were made to address the growth of teen marketing and to ensure that marketers respect a teenager's right to privacy.
For more information, contact the Canadian Marketing Association at:
Suite 607,1 Concorde Gate
Don Mills, ON M3C 3N6
Tel: (416) 391-2362
Fax: (416) 441-4062
Web:http://www.the-cma.org/
