Reports from local newspapers around Europe converged at the 5th Interactive Publishing Conference in November 1998, and all showed enormous growth in European Internet use.
According to BDZV, the German newspaper publishers' association, there are seven million Germans online - over 10 per cent of the German population. This makes Germany the largest European Internet market.
The German market expects to see 18 to 25 million Euros of online advertising revenue by the end of 1998.
Belgium reports 420 000 weekly Internet users -- four per cent of its population. Internet ad revenue in Belgium is expected to reach 1.87 million Euros, according to Belgian newspaper Zakelijk Internet Uitgeversbedrijf Tijd N.V.
Spain's most visited Internet site is El Pais, a Spanish newspaper, with 70 000 hits a day.
According to the Swedish newspaper Dagbladet Online, Internet penetration in Scandinavia is over 30 per cent.
