A study conducted in early 1999 by Internet technology firm Jupiter Communications and custom market researcher NFO Interactive has concluded that kids and teens frequently browse online purchasing sites, but rarely buy from them. Six hundred kids between the ages of two and 18 were surveyed.
Seventy per cent of kids surveyed browse for compact discs, tapes and albums.
Over 40 per cent browse for software and clothing
More than 30 per cent browse for books, videos and toys.
Less than 10 per cent of kids made purchases from any of the sites visited.
Seventy-two per cent of kids aged two to 12 said online browsing influences their purchasing decisions offline.
Seventy-seven per cent of teens aged 13 to 18 reported being influenced by online browsing in the same way.
Source:Jupiter Communications, cited in the Toronto Star, June 9, 1999.
