Pour chacune des techniques ci-dessous, donnez un exemple d’un message publicitaire qui fait appel à cette technique et expliquez brièvement comment la technique est utilisée.
1. Patriotisme
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2. Rôle sexospécifique
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3. Famille
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4. Enthousiasme
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5. Impact des célébrités
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6. Effet boule de neige
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7. Dénigrement
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8. Faits et statistiques
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9. Une personne ordinaire
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10. La corde sensible
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11. Un air agréable
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12. Dessins animés et animaux
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13. Termes ambigus
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14. Intégrité
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15. Peur
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